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Know Nirula's

 
   

Nirula’s, a reputed name in the hospitality industry, is a pioneer in the family style restaurant business in India, having set up the first outlet in Connaught Circus, New Delhi in 1934. Nirula’s, was the first to bring in the culture of fast food in India and has been the brand that introduced Delhiites to burgers and pizzas and made ice creams that reached iconic status. The brand Nirula’s, since then, has been synonymous with innovation and quality. Nirula’s operates restaurants under the brand name Nirula’s, casual dining outlets called Nirula’s Potpourri and two Hotels..

   

Nirula's,
a well-known name in the hospitality industry, had like all success stories a small beginning. The Nirula's Family came to Delhi in 1928. The Nirula brothers before going into the Hotel and Food Service Industry tried their hand at various professions. However, they soon realized the paucity of good eating-places in and around New Delhi. Though completely new to the business, they began "HOTELINDIA" in 1934 at Connaught Place with 12 rooms, a restaurant and a bar license.

   

The eventful decades of 1980s & 1990s saw the opening of the Central Kitchen and Family Style Restaurants numerous strategic locations in the NCR. Today, the Noida production facilities include the Bakery, Confectionery, Cheese Plant, Ice cream Plant, Food Processing Unit and Hot Kitchen.

The starting of the 'Chinese Room' Restaurant and introduction of espresso coffee for the first time in India by Nirula's was done in the 1950's.


   
 
The 60's witnessed the opening of two specialty restaurants, La Boheme a modern restaurant serving Hungarian food & Gufa an Indian specialty restaurant. The 70s saw the company venture into the fast food business with the Pastry Shop, Snack Bar, Hot Shoppe and Ice Cream Parlour. Potpourri, the first Salad Bar in India, was also opened in this period only.

The Group is present in 85+ locations across Delhi and NCR, Uttar Pradesh, Maharashtra, Madhya Pradesh, Uttaranchal, Haryana, Rajasthan and Punjab.

The plan is to expand the Nirula's footprint with 50 new outlets in 7 new cities in India in the next one year. It has recently opened in Pathankot, Neemrana on the Delhi-Jaipur highway, Udaipur and Indore. In a few months, Nirula’s will be present in Bhopal, Hyderabad, Mumbai and Patna.

 

The Nirula's group brings together all its brands under one roof at its three star hotels in Noida and Panipat. Both hotels include the casual dining restaurant Potpourri, the Pegasus Bar with its collection of Indian and International liquors and wines, Nirula's Family Style Restaurants and a play and party area intended for kid's parties. Nirula's Hotels are equipped with all modern amenities and also include banquet halls which can be used for conferences and private parties.

 

New graphics, logos, menu panels and packaging were created by well-known designer Ms. Gopika Chowfla. Interior and exterior designs were created by Ambrish Arora of Lotus Designs. New staff uniforms were created by the famous fashion designer Manoviraj Khosla.

 

Changes were also made to the service design by placing female Guest Response Executives (GRE) in outlets. But the Nirula's Group retained the USP of the brand in terms of wide menu choices and affordable prices.

 

The Synovate Hotspots Report 2007 on India mentions Nirula's as the only Indian food chain amongst MNCs to be in the top five in India. Nirula’s has been presented a Gold Award in the category of Family Restaurants by Reader’s Digest based on the Most Trusted Brands survey, 2009. Adding another achievement to its profile, Nirula’s Ice Cream Museum has been recorded for being the first Ice Cream Museum in “Limca Book of Records”.

 

 
 
Our Restaurant Formats
At Nirula's we put our customers first and to make the brand more accessible, we have created new formats which maximize our penetration among consumer groups. Besides Family Style and Casual Dining Restaurants, Nirula's now also has more compact formats which range from between 100 to 400 sq. feet and are perfectly tailored to fit high traffic locations. These formats include Express outlets, Fuel Station Units and Ice cream kiosks. The menu includes quick bites, value meals, snacks, savories, beverages and the famous Nirula's Ice Cream range, with a focus on quick service and convenience. Nirula's new Retail Formats are located primarily in malls, transit locations, highways and large commercial complexes making the brand more accessible for consumers.
   
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