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Nirula's, a well-known name in the hospitality industry, had like all success stories a small beginning. The Nirula's Family came to Delhi in 1928. The Nirula brothers before going into the Hotel and Food Service Industry tried their hand at various professions including running a pharmacy, optician shop and a photo studio.

However, they soon realized the paucity of good eating-places in and around New Delhi. Though completely new to the business, they began "HOTELINDIA" in 1934 at Connaught Place with 12 rooms, a restaurant and a bar license.
The starting of the 'Chinese Room' Restaurant and introduction of espresso coffee for the first time in India by Nirula's was done in the 1950's. The 60's witnessed the opening of two specialty restaurants, La Boheme a modern restaurant serving Hungarian food & Gufa an Indian specialty restaurant. The 70s saw the company venture into the fast food business with the Pastry Shop, Snack Bar, Hot Shoppe and Ice Cream Parlour. The Potpourri restaurant with the first Salad Bar in India was also opened in this period.

The eventful decades of 1980s & 1990s saw the opening of the Central Kitchen and Family Style Restaurants at Vasant Vihar, Chanakya, Defence Colony, Noida and numerous other strategic locations in the NCR.
Today, the Noida production facilities include the Bakery, Confectionery, Cheese Plant, Ice cream Plant, Food Processing Unit and Hot Kitchen.

Nirula's has widened its presence in North India with the opening of restaurants in Panipat, Dehradun, Chandigarh, Jaipur, Meerut and Pathankot. Association with Indian Oil Corporation in 2005 witnessed the opening of new Outlets at fuel stations at Dwarka, Punjabi Bagh, Janakpuri, Gurgaon and Chandigarh. Nirula’s also has a National tie-up with HPCL and has opened projects in Delhi, Jaipur, Pathankot and will be opening another outlet in Behror (Delhi-Jaipur Highway) in the coming year.

In June 2006, Navis Capital Partners and Managing Director, Samir Kuckreja acquired the Nirula's Group of Companies.
After the acquisition, a new senior management team was created by drawing the best talent in the industry. The new team at Nirula's undertook a massive brand revamp exercise. While retaining the brand name and logo of "Nirula's", new sub-brand logos were created for Nirula's ice-creams, Pastry Shop, delivery business and others.

New graphics, logos, menu panels and packaging were created by well-known designer Ms. Gopika Chowfla. Interior and exterior designs were created by Ambrish Arora of Lotus Designs. New staff uniforms were created by the famous fashion designer Manoviraj Khosla.

Changes were also made to the service design by placing female Guest Response Executives (GRE) in outlets. But the Nirula's Group retained the USP of the brand in terms of wide menu choices and affordable prices.

The Synovate Hotspots Report 2007 on India mentions Nirula's as the only Indian food chain amongst MNCs to be in the top five in India. Nirula’s has been presented a Gold Award in the category of Family Restaurants by Reader’s Digest based on the Most Trusted Brands survey, 2009. Adding another achievement to its profile, Nirula’s Ice Cream Museum has been recorded for being the first Ice Cream Museum in “Limca Book of Records”.

The company plans to venture into a large number of quick service restaurants in every major city in India by the end of this year. With an aggressive expansion strategy, the organization plans to have a national presence by opening 150 new units in the next 2 years. These will include Restaurants, Ice cream kiosks and Express Outlets at shopping malls, transit locations like metro stations, petrol pumps, highways & other high footfall locations.

Our Restaurant Formats
At Nirula's we put our customers first and to make the brand more accessible, we have created new formats which maximize our penetration among consumer groups. Besides Family Style and Casual Dining Restaurants, Nirula's now also has more compact formats which range from between 100 to 400 sq. feet and are perfectly tailored to fit high traffic locations. These formats include Express outlets, Fuel Station Units and Ice cream kiosks. The menu includes quick bites, value meals, snacks, savouries, beverages and the famous Nirula's Ice Cream range, with a focus on quick service and convenience. Nirula's new Retail Formats are located primarily in malls, transit locations, highways and large commercial complexes making the brand more accessible for consumers.




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